Why the Middle Class chooses Non-bank Alternatives

February 19, 2017

Why do people use payday loans, or check cashing services? The reasons might be different than you think. In this podcast, author Lisa Servon, who wrote The Unbanking of America: How the New Middle Class Survives, takes you into the world of alternative financial services.

Servon did extensive research into this world, even going “undercover” working as a check casher. What she found provides fascinating insights into consumer financial behavior and motivation, customer service, and the marketing and pricing of financial products.

 

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