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Five Tips for Freelancers Expanding Their Customer Base

It’s all about establishing value

August 14, 2018 | Knowledge | Denise Gifford

One of the top challenges for freelancers, consultants and entrepreneurs is finding and keeping good customers. Growing a strong customer base can help you improve profitability and achieve your business goals. To build successful client relationships that will last, you’ll …

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  • July 19, 2018 | Insights | Denise Gifford

    For Serial Entrepreneurs, Success is About Adaptability 

    the key to repeated success is an openness to learn from mistakes  

    Serial entrepreneurs repeatedly begin new companies and are willing to take on the risk of new ventures. They are often thought of as successful, but just because they have a history of startups, does that really improve their chance of …

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  • June 28, 2018 | Knowledge | Denise Gifford

    Six Strategies Successful Businesspeople Use to Solve Problems

    Problem-solving is about embracing complexity and understanding the problem

    In business, as in life in general, problems crop up everywhere. Those who know how to think about problems proactively have an advantage, and problem-solving is arguably one of the most important skills a businessperson can learn. That’s true no …

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  • June 14, 2018 | Insights | Helen S. Cooke

    The Creative Process for Managing Projects

    6 surprising similarities between project management and art

    Sometimes people assume a project manager is simply an administrator who tracks the progress of a project team’s work against an established schedule. But that’s the role of a schedule administrator, not a project manager. Project management is actually, in …

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  • May 17, 2018 | Insights | Denise Gifford

    The Future of Work: Freelancers Need Specialized Skills

    specialization paired with brand identity will help you compete

    If you had just a few minutes to convince a potential customer that you’re the perfect person for their freelance opportunity, what would you say? Which skills make you unique? Do you know your own value, and can you express …

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