Why do people use payday loans, or check cashing services? The reasons might be different than you think. In this podcast, author Lisa Servon, who wrote The Unbanking of America: How the New Middle Class Survives, takes you into the world of alternative financial services.
Servon did extensive research into this world, even going “undercover” working as a check casher. What she found provides fascinating insights into consumer financial behavior and motivation, customer service, and the marketing and pricing of financial products.