Entrepreneurship

November 7, 2018 | Knowledge | Denise Gifford

5 Ways Consultants Help Clients Understand Their Value

Tips for communicating the value you provide to the client relationship

To build effective consulting relationships, consultants must understand their own value and how it supports their client’s goals. What are the experiences, insights, and skills you have that will help your client succeed? If you’re working with an established client, …

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  • August 14, 2018 | Knowledge | Denise Gifford

    Five Tips for Freelancers Expanding Their Customer Base

    It’s all about establishing value

    One of the top challenges for freelancers, consultants and entrepreneurs is finding and keeping good customers. Growing a strong customer base can help you improve profitability and achieve your business goals. To build successful client relationships that will last, you’ll …

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  • July 19, 2018 | Insights | Denise Gifford

    For Serial Entrepreneurs, Success is About Adaptability 

    the key to repeated success is an openness to learn from mistakes  

    Serial entrepreneurs repeatedly begin new companies and are willing to take on the risk of new ventures. They are often thought of as successful, but just because they have a history of startups, does that really improve their chance of …

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  • June 28, 2018 | Knowledge | Denise Gifford

    Six Strategies Successful Businesspeople Use to Solve Problems

    Problem-solving is about embracing complexity and understanding the problem

    In business, as in life in general, problems crop up everywhere. Those who know how to think about problems proactively have an advantage, and problem-solving is arguably one of the most important skills a businessperson can learn. That’s true no …

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  • May 17, 2018 | Insights | Denise Gifford

    The Future of Work: Freelancers Need Specialized Skills

    specialization paired with brand identity will help you compete

    If you had just a few minutes to convince a potential customer that you’re the perfect person for their freelance opportunity, what would you say? Which skills make you unique? Do you know your own value, and can you express …

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  • March 22, 2018 | Insights | Denise Gifford

    New Businesses and Cash Flow: What Every Entrepreneur Should Know

    Paying attention to cash flow helps you avoid disaster

    Whether you’re an entrepreneur or a freelancer, being responsible for your own business is empowering and exciting. The possibilities are endless, but so are the risks, particularly financial risk. In fact, one of the main reasons that new businesses fail …

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  • February 15, 2018 | Knowledge | Dr. David Hillson

    What is a Risk?

    Identifying real risks is critical for effective risk management

    The purpose of risk management is obviously to manage risks. But one of the most common failings in the risk management process is for the risk identification step to identify things that are not risks. If this early stage of …

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  • January 24, 2018 | Knowledge | Denise Gifford

    Five Steps to Effective Consulting Relationships

    Successful consultants are client-focused

    The word “consultant” encompasses more professions than many people realize. If you work toward changing or improving a business situation—without having direct decision power over that situation—you’re consulting. “Consultant” might be in your job description, or it might not. Business …

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  • September 9, 2017 | Insights | Denise Gifford

    Entrepreneurship and the Risk of Confirmation Bias

    How wishful thinking can be dangerous to your business

    It seems that starting a business has never been easier. Social media and crowd funding are just a couple of the developments that have eased the way for entrepreneurs. With online tools, an entrepreneur can now set up shop and …

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  • August 28, 2017 | Insights | Dr. David Hillson

    Business Uncertainty: Threat or Opportunity?

    When done right, risk management is a critical factor in business success

    Plato is quoted as saying that “The problem with the future is that more things might happen than will happen.” Or as Pliny said, “The only certainty is that there is nothing certain.” Nowhere is this more evident than in …

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  • June 6, 2017 | Interviews

    David J.P. Fisher on Hyper-Connected Selling & Sales Skills of the Future

    According to Fisher, sales has changed, and we need to keep up 

    The internet has fundamentally changed the role of today’s salesperson, and this is a reality that can’t be ignored. In a world where consumers can purchase anything from diapers to high-end jewelry with a simple click of the mouse, the contemporary salesperson must …

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  • April 19, 2017 | Knowledge | Denise Gifford

    Three Questions To Help Solve Your Business Problems

    Begin by thinking creatively about the problem

    When you’re faced with a problem in day-to-day business life, what is your strategy for getting it resolved? All too often, business professionals make problems more difficult by jumping to conclusions and implementing “solutions” before the problem is fully understood. …

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