September 18, 2012 | Knowledge

Tips for Relationship Selling

Building trust will transform your client relationships

Relationship selling is dead, or so contends author Matthew Dixon in his book The Challenger Sale. I think Dixon’s report of the death of relationship selling is an exaggeration. Let’s say relationship selling is evolving. Dixon advocates “challenge selling” over …

  • facebook
  • twitter
  • linkedin
  • google+
  • stumbleupon
  • email